Integrated Digital Communications Case Study
Supporting Taylor Wimpey’s integrated digital and financial communications strategy
We helped FTSE 250 house builder, Taylor Wimpey, increase engagement with influencers at its full year results through an integrated digital and financial communications strategy. This included social listening, influencer identification, content development, story-telling and leveraging paid social platforms. Our objective was to deepen Taylor Wimpey’s relationship with media online and to gain recognition for clear reporting of positive results, using the channels most frequented by its stakeholders.