Get the inside track

Shamma Kelly

Associate

“The fast pace here meant I’ve quickly learnt to never present a problem without having first considered a solution, something that’s applicable in any world.  I’m definitely better at making decisions, sometimes it feels like the job is one big decision making exercise that gets easier as you become more accustomed.”

What is the most interesting project you have worked on since joining Finsbury?

A client I work for recently announced the results for one of its major products. Things didn’t pan out as hoped for and the shares fell more than 15% on the day, and prompted speculation for a potential takeover. That was pretty big and a really good communications lesson.

How did you come across Finsbury?

I completed the award winning communications graduate training and mentoring scheme, the Taylor Bennett Foundation. It aims to encourage black, Asian and ethnic minority graduates to pursue a career in communications. Finsbury sponsors one of the four annual programmes.

What do you now do at Finsbury and what sort of clients do you deal with?

I am part of the Industrials team and deal with clients closely linked to the fortunes of the British economy- housebuilders, government contractors and the like- really topical and at the heart of the action.

What company activities happen each year within Finsbury and why you enjoy them?

The away day is a definite highlight.

What qualities and skills have you learnt since joining Finsbury?

My job at Finsbury is my first experience of a job in the corporate world. The fast pace here meant I’ve quickly learnt to never present a problem without having first considered a solution, something that’s applicable in any world.

 I’m definitely better at making decisions, sometimes it feels like the job is one big decision making exercise that gets easier as you become more accustomed.

In what way have you surprised yourself since working at Finsbury?

Being able to survive a week of 7am starts. I am not a morning person at all.

Did you have any preconceptions about Finsbury before you joined? How was the firm the same or different than you imagined?

I expected a bit of a muted atmosphere, having previously worked at a ‘not for profit’ for 9 months, I really believed all the stereotypes about corporates being overly formal. I definitely had nothing to worry about there, it’s very familial in the London office.

What is the best part of the job?

The feeling of accomplishment after getting your head around something particularly complex.

How would you describe the atmosphere at Finsbury?

Work hard, play sometimes? Couldn’t quite commit to the full cliché but the intensity of some periods here means everyone appreciates the moments we all get to have a laugh, especially in my team!

How have you seen the general PR landscape change? Are there any trends you are seeing in the sector that excite you?

I’m a bit of a luddite and generally don’t like change, but it’s been interesting learning more about digital strategy and the increasing role it plays in the PR and wider world.