デジタル

今日、事業会社はメディア、投資家、顧客が途切れることなく、世界中でオンライン、オフラインで繋がっています。これは、チャンスでもありますが、経営陣は、偏在するマルチメディア、発展しつつもあり、あるいは破壊的でもあるテクノロジーのエコシステムと対峙することに伴うリスクを認識しなければなりません。

コミュニケーションのあらゆる問題はデジタルの要素なくして語ることはできません。企業は、企業価値を伝える際に、包括的な対応が必要とされ、それを通して幅広い様々なステークホルダーに訴求する必要があります。フィンズベリーは、お客様がデジタルの分野でどのようなコミュニケーションを実践したいかを理解し、お客様のデジタル・コミュニケーション活動を支援します。

お客様の業務上の目的をベースに、対象としたい聴衆とコミュニケーションできるような技術面、チャネル、タイミングを支援致します。

当社のデジタル支援部門は、コミュニケーシの専門家によって構成されています。お客様やベンダー等の関係者と協力しながら、専門家としての知見やイノベーションを活かし、包括的なソリューションを提供して、お客様のデジタル・コミュニケーションを支援致します。

ケーススタディ

テイラー・ウインビーのデジタル・財務コミュニケーションの支援した際のビデオです。

Digital strategy

At the heart of our approach is helping clients tell compelling stories to support regular and frequent communication of the corporate narrative.

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Every strategy is bespoke. We base our plans upon rigorous online data analysis, which provides insights into relevant influencers, conversations, online trends and behaviors. We mix the best of the channels, use technological innovation and leverage partnerships to create programs that focus on the influencers that matter. Each program is fully integrated into a client’s overall communications and crisis management strategies.

Our experience spans corporate digital presence builds, from advising brands on becoming a social business, to using websites and social media for global advocacy and crisis communications campaigns.

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Content and distribution Strategy

Reaching audiences is about more than just targeting influencers. Companies must have compelling content to engage audiences in the manner their audiences prefer to communicate. We work closely with PR teams to advise on building multimedia content and are able to switch on our virtual studio to fully manage the production process, with a creative set of developers, videographers, designers and SEO partners. Through our proprietary network we have in-house engineering and development capabilities to help clients manage their digital presence quickly.

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We also understand that an investment in organic content is essential, but that it is nothing without a strong self-publishing and distribution strategy. We advise clients on their owned, earned and paid distribution and partnerships and have developed strong relationships with media, social and technology partners to allow us to provide the best, bespoke solution for each client.

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Social Listening, Monitoring & Analytics

Managing a company’s online presence requires well-honed listening skills that allow the team to iterate and change a communications strategy as events evolve. We base all of our work on social listening, using a range of technology partners. Monitoring forms the bedrock of our retained and campaign work and our team is experienced in working with communications teams to identify relevant metrics to track.

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We take a rigorous approach to the analysis of data in order to gain insights, which in turn inform all our communication strategies. Highly selective alerts, triggered by sophisticated queries and the velocity of trends, ensure our clients get critical updates in near real-time, while cutting out the noise.

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Website Audits

The corporate website is a first port of call for any stakeholder seeking to discover more about a company, an executive or an issue. Corporate websites are becoming ever more creative and interactive, being accessed increasingly via phones. They provide a crucial hub for the content that businesses can now publish through a range of online channels.

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They have become a key vehicle for storytelling – both in content and format. We have helped some of the world’s biggest brands to audit their online shop window, benchmarking and analyzing it for message effectiveness, UX and SEO. Using this, we provide recommendations and full strategies to maximize this owned platform.

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