Today, corporates recognize that they operate in a connected world where media, investors and customers have ceased to make a distinction between on and offline. This has led to opportunities, yet introduced risks for management teams dealing with a fragmenting multimedia landscape and an evolving and disruptive technological eco-system.
All communications issues have a digital element to address. We understand that companies need holistic responses, which allow them to reach a wide range of stakeholders, while speaking to their values. We help clients at all stages of digital maturity to understand where they want to be.
We support them in building digital capabilities to help them communicate with the right audiences, on the right channels, at the right time, while underpinning business objectives.
Our global digital practice consists of communications specialists, first and foremost. We work collaboratively with clients and the wider agency, supporting them with integrated solutions as well as specialist expertise and innovation.
Video Case Study
Supporting Taylor Wimpey’s integrated digital and financial communications strategy
At the heart of our approach is helping clients tell compelling stories to support regular and frequent communication of the corporate narrative.
Every strategy is bespoke. We base our plans upon rigorous online data analysis, which provides insights into relevant influencers, conversations, online trends and behaviors. We mix the best of the channels, use technological innovation and leverage partnerships to create programs that focus on the influencers that matter. Each program is fully integrated into a client’s overall communications and crisis management strategies.
Our experience spans corporate digital presence builds, from advising brands on becoming a social business, to using websites and social media for global advocacy and crisis communications campaigns.
Content and distribution strategy
Reaching audiences is about more than just targeting influencers. Companies must have compelling content to engage audiences in the manner their audiences prefer to communicate. We work closely with PR teams to advise on building multimedia content and are able to switch on our virtual studio to fully manage the production process, with a creative set of developers, videographers, designers and SEO partners. Through our proprietary network we have in-house engineering and development capabilities to help clients manage their digital presence quickly.
We also understand that an investment in organic content is essential, but that it is nothing without a strong self-publishing and distribution strategy. We advise clients on their owned, earned and paid distribution and partnerships and have developed strong relationships with media, social and technology partners to allow us to provide the best, bespoke solution for each client.
Social listening, monitoring & analytics
Managing a company’s online presence requires well-honed listening skills that allow the team to iterate and change a communications strategy as events evolve. We base all of our work on social listening, using a range of technology partners. Monitoring forms the bedrock of our retained and campaign work and our team is experienced in working with communications teams to identify relevant metrics to track.
We take a rigorous approach to the analysis of data in order to gain insights, which in turn inform all our communication strategies. Highly selective alerts, triggered by sophisticated queries and the velocity of trends, ensure our clients get critical updates in near real-time, while cutting out the noise.
The corporate website is a first port of call for any stakeholder seeking to discover more about a company, an executive or an issue. Corporate websites are becoming ever more creative and interactive, being accessed increasingly via phones. They provide a crucial hub for the content that businesses can now publish through a range of online channels.
They have become a key vehicle for storytelling – both in content and format. We have helped some of the world’s biggest brands to audit their online shop window, benchmarking and analyzing it for message effectiveness, UX and SEO. Using this, we provide recommendations and full strategies to maximize this owned platform.