Nidaa Lone

“I work with clients to decide what they want to be known for, and then help them communicate that to the outside world.”

What kinds of clients do you work with?

I focus on industry, working with large global businesses from engineers to utility groups and industrial gas suppliers.

What makes Finsbury different?

Its culture. Finsbury has a genuine entrepreneurial spirit.

How is working in London different from any other part of the world?

For me, London is one of the greatest cities in the world. We have an unrivalled mix of history, culture and ground-breaking creativity. You get to work with a wide range of people in one of the most exciting financial hubs. Personally, I also love that London is home to some of the best restaurants in the world, reflecting the international nature of the city.

Meet_Our_People_Nidaa_2

What's the most challenging part of your job?

Often having to ‘hurry up and wait.’

What's been the most rewarding experience of your time at Finsbury?

Working on AstraZeneca’s defence against a takeover bid from Pfizer was one of the most significant campaigns I’ve had the opportunity to work on.

All-time favourite tabloid headline?

“Headless Body in Topless Bar”

What’s the best piece of advice you’ve ever received?

Never attribute to malice that which can be adequately explained by stupidity.