Will Edgar

“Anticipate my clients’ problems and opportunities. Develop strategies to help accomplish their goals. Then get it done.”

What kinds of clients do you work with?

The full range, from some of the largest companies in the world to small non-profits. A lot of my work focuses on crisis and issues management projects, but I also do a fair amount of public affairs and corporate reputation work as well.

What makes Finsbury different?

The level of intellectual firepower that Finsbury brings to bear, and the rigor with which people approach communications challenges, is unlike any other organization that I’ve been a part of.

Why is good communications important for a business?

It’s a strategic tool. If managed well, communications can make a measurable, positive impact on a company’s operations. On the other hand, it can be an existential threat if done badly or if ignored.

What's the most challenging part of your job?

Immersing myself in my clients’ businesses and understanding it as if it were my own.

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What's been the most rewarding experience of your time at Finsbury?

I can’t quantify how much I’ve learned by working closely with some of the smartest people I’ve ever met.

Oxford comma: Yes or no?

Yes, but I’m not an absolutist.

What is the biggest communications mistake that organizations make?

Thinking they can control what their stakeholders expect of them. At the end of the day, communications is a dialogue, whether it is with customers, investors, regulators, the media, or all of the above. Just because you understand your intent or your responsibilities one way, doesn’t mean your audience will agree – and their opinion is what matters most.

What’s the best piece of advice you’ve ever received?’

Talk less and listen more.