Peter Land
Partner
Active in New York
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Peter Land is a partner specializing in the convergence of consumer marketing and corporate reputation. He has 30 years of experience across all areas of communications. Peter previously served as the global head of corporate communications at AOL, where he had responsibility for all global internal and external communications for the company and its brands. Prior to AOL, he held senior communications positions at PepsiCo, the world’s largest food and beverage company. At both companies, Peter worked on a number of strategic acquisitions and partnered with investor relations and public policy teams. After beginning his career as a reporter and editor with the Washington Post, Peter shifted into the world of marketing and communications. He has held senior marketing positions with Kraft Foods in Europe and was the CMO of the Breeders’ Cup. As Director of Marketing Communications for the NBA from 1993-98, Peter led communications efforts for the league’s sponsors, licensees and broadcast partners. He also helped launch the WNBA and managed communications for the NBA’s philanthropic activities. He left the NBA to join Edelman in 1998 and became a global managing director. During his nearly 10-year career at Edelman, he ran multiple practice areas (consumer, multicultural, sports, entertainment and sponsorship) and has vast experience with nearly every major sports and entertainment property. He also managed several major crises and global corporate reputation campaigns. A native of New London, Conn., Peter has a B.A. from Duke. He is an adjunct professor at the Stern NYU School of Business and has taught sports and entertainment marketing classes at several leading universities. He serves on the marketing advisory boards of DoSomething and the JCC of Manhattan and the executive committee of UJA Sports for Youth. Peter is an avid runner and lives in New York with his wife Michele, three children, one dog and one fish.
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