Principal and Co-President of Japan
Active in Tokyo
Aston Bridgman is a Principal and Co-President of Finsbury's Tokyo office with 25 years of broad experience in corporate communications in Japan, most recently as Head of Communications for the local operations of Deutsche Bank Group where he spent 12 years. Aston has spent the majority of his career in-house working closely with CEOs advising through all aspects of the communications challenges faced in running large, diverse, multinational organisations, to manage and deliver crisis management, media relations, internal communications, reputation risk management, branding, corporate social responsibility, diversity and cultural change programs. Following experience spanning 9 years with OMRON Corporation and NEC Corporation, where he was closely involved in promoting their international operations in industrial automation systems, networks and electron devices, he moved to the financial services sector in 2001 where he worked with Merrill Lynch Japan Securities and then UBS Japan Securities. He has since been involved in developing and executing communications strategies for complex financial transactions, including Vodafone's sale of Japan Telecom's fixed-line business and subsequent acquisition by Softbank, the later, whole business securitisation by Softbank in its acquisition of Vodafone's mobile operations in Japan, as well as experienced in handling a number of special and distressed situations. Aston holds an MA in Contemporary Japan Studies from the University of Essex and a B.Sc (Econ) Hons in International Politics and Strategic Studies from the University College of Wales, Aberystwyth. He is a founding member of and adviser to the Financial Industry in Tokyo (FIT) For Charity Run which has raised over 500 million Yen for under-recognised charities in the Tokyo area since it began in 2005, and is a keen volunteer for a number of innovative charities in Japan's capital city.