Finsbury | Global Strategic Communications – Get the inside track

Allison Corbat

Senior Associate

“The role of digital media has already had a large impact and will only continue to do so. It’s exciting to see how agencies and companies adapt and how it will end up shaping the industry.”

What is the most interesting project you have worked on since joining Finsbury?

I worked on the biggest takeover of a UK company to date. I had just started at Finsbury so when the deal came in it gave me an exciting crash course in PR.

How did you come across Finsbury? What made them stand out from the crowd?

After graduating university, I came across Finsbury through my research of the communications industry. It was clear from those in the industry I spoke to that Finsbury was among the best. I was also aware of the firm’s impressive client list and wanted to experience working with some of the top companies in the UK and globally.

What do you now do at Finsbury and what sort of clients do you deal with?

I’m currently an Executive on the Financial Services team. I mostly deal with clients from my sector including FTSE100 banks, leading private equity firms and established fintech players. Beyond my work in financial services, I’ve also done work for pharmaceutical and mining companies, which represents the flexibility here in letting you pursue interests outside your dedicated field.

What company activities happen each year within Finsbury and why you enjoy them?

Finsbury makes a real effort throughout the year to make sure people from different teams and levels get to know each other. This includes events like the away day or a team night to welcome a new joiner. I think this helps dynamics in the office and is another way to learn about the interesting projects happening outside your team.

What qualities and skills have you learnt since joining Finsbury?

Finsbury was my introduction to the industry so it has been an invaluable experience in building my knowledge of PR and communications from the ground up.

In what way have you surprised yourself since working at Finsbury?

Since I joined right out of university, my professional development has probably surprised me the most. Although intimidating at times, I now appreciate being forced to learn quickly.

Did you have any preconceptions about Finsbury before you joined? How was the firm the same or different than you imagined?

I wasn’t sure what to expect apart from hearing it was a top agency. My first impression was the support and welcoming attitude from everyone which has continued throughout my time here. The work is at times challenging but there is always a network of support to help you progress.

What is the best part of the job?

The people. Finsbury attracts people from a range of career paths which creates an atmosphere where people feel comfortable sharing ideas and bringing new perspectives. Beyond that I’ve shared some great memories and lots of laughs in the office.

How would you describe the atmosphere at Finsbury?

Hard-working, strong sense of teamwork and never boring!

How have you seen the general PR landscape change? Are there any trends you are seeing in the sector that excite you?

The role of digital media has already had a large impact and will only continue to do so. It’s exciting to see how agencies and companies adapt and how it will end up shaping the industry.

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