Get the inside track

I recently worked on a pitch for a financial services client which was particularly interesting. I really enjoyed seeing from start to finish how the narrative was developed along with the different ways in which the story could be told and presented.

I was introduced to the firm through the Taylor Bennett Foundation, a charity that aims to increase diversity in PR, something that Finsbury actively supports. It was through this programme that I saw how passionate Finsbury are about communications, along with the vast amount that I could learn from being part of such a firm made up of intellectually stimulating individuals from different professional backgrounds.

I’m currently an Executive on the Financial Services team, but by no means am I restricted to financial services clients. One of the great things about Finsbury is that despite sitting on the Financial Services team, I work with a range of clients across different sectors from private equity to insurance and even consumer.

Finsbury hosts several events throughout the year, bringing the whole firm together, including the annual away day, Christmas party and Chinese New Year celebrations. They’re always a lot of fun and are a great way to get to know colleagues that you don’t work with regularly. We also have team socials and lunches following busy periods at work, which really make you feel rewarded and appreciated.

Since joining Finsbury, I have developed my knowledge of the PR and communications industry, familiarising myself with key publications and journalists, whilst also increasing my understanding of the financial sector. With the type of work that we do at Finsbury, I have developed research and analytical skills and have also adopted a concise and simplified style of writing.

I’ve surprised myself with how I’ve coped working in a fast-paced high-pressure environment and the fact that I really enjoy it! The unpredictable nature definitely keeps you on your toes.

I became familiar with the culture to some extent before joining as I was on the Taylor Bennett Foundation programme. The people I met from Finsbury were really friendly and everyone was willing to help or teach you about a certain area. This culture has definitely continued since joining.

The variety is without a doubt the best part of the job. There are lots of different things to get involved in, including the variety of clients and accounts available to work on. No two days are the same.

At Finsbury, you’re surrounded by intellectually curious individuals that you can learn a lot from, which as you can imagine results in regular interesting discussions. Everyone is also friendly and helpful, and this makes for an engaging and comfortable working environment.

Whilst I am relatively new to the industry, I have noticed a shift towards digital and the growing importance of social media platforms in communications. Traditional media still appears to be the most influential and important channel, but the expanding digital landscape has made the industry much more fast-paced and immediate.