Chunsi Jin

“Communications is all about making sure the right content is delivered at the right time to the right people.”

What do you do each day?

Helping clients overcome challenges and seize opportunities in 21st century China – the Greatest Show on Earth! As a junior consultant, most of my work is laying the groundwork for our business. I make sure that every single task is ticked before I leave.

What kinds of clients do you work with?

Most of my clients are in the financial services industry and professional service firms. We represent some of the world’s leading industry giants on litigation issues, corporate crises as well as transactions.

How is working in Beijing different from any other part of the world?

The pollution, for one! But more importantly, the culture in Beijing is unlike anywhere else and understanding it is essential to navigating business and the media. For example, you quickly learn the political and logistical challenges of how many meetings you can set up across different municipal districts.

What makes Finsbury different?

I joined Finsbury directly upon graduation. I’ve found it’s a place that truly lets you build a solid communications career while surrounding you with supportive and encouraging colleagues.chunsi-jin-2-small

What's the most challenging part of your job?

Communications is all about making sure the right content is delivered at the right time to the right people. Doing so with speed and accuracy is a skill I strive to perfect every day.

Oxford comma: Yes or no?

In Chinese, commas are never a problem. In fact, if you want, you can use as many commas as you like in one sentence.

What do you think is the most important strength for a communications professional to have?

Recognising the needs of others and acting proactively.

All-time favourite tabloid headline?

From when Germany won the World Cup: “No storylines, no superstars: Germany simply wins it all”.

What’s the best piece of advice you’ve ever received?

If you never try, you’ll never know.