Capital Markets & Transaction Communications
Effectively communicating a company’s strategy, growth ambitions, and financial strength is the daily challenge of senior executives as they seek to build investor and stakeholder confidence. As one of the leading advisors in capital markets and transaction communications, we have supported management teams through over 1,500 transactions with a total value of approximately $3 trillion over the past decade alone.
With our group of highly skilled professionals from a range of backgrounds spanning banking, law and financial journalism, we offer management teams educated insights into communicating some of the world’s largest cross-border and domestic M&A transactions, complex IPOs, bond issues and other capital raisings and financial restructurings and bankruptcies. This unrivalled experience has enabled us to develop trusted contacts with investors, analysts, the financial media, and regulators. Based on our unique know-how, we are able to provide each client with a bespoke, integrated offering, ranging from day-to-day financial calendar management and media relations to peer group analysis and corporate governance guidance. Be it M&A, IPO, activist, restructuring/bankruptcy, or ongoing financial communications advisory: We can help clients identify the stakeholder network, assess the entire spectrum of communications opportunities and challenges, and effectively implement a compelling and consistent story of strategic vision and value creation.
Mergers & Acquisitions
Our approach to M&A communications goes far beyond the traditional equity market audience to include all constituencies affected by the transaction, including customers, regulators and impacted employees.
In close collaboration with a client’s legal and banking advisors, we help clients to: identify key stakeholders and potential communications opportunities and challenges; develop a compelling and consistent story of strategic vision and value creation; and ensure that all corporate communications deliver this message consistently and in support of their business goals.
The transaction itself is just one element of a broader, comprehensive communications strategy. We work with our clients from initial preparation and leak strategies, to detailed planning for announcement day, through the shareholder and regulatory approval processes and post-closing integration.
IPOs / Capital Raisings
Raising capital from both public and private markets requires effective illustration of a company’s future, its ability to adapt to changes in the external environment and the skill of its management in creating value.
Across our network, we have managed the communications of some of the world’s largest and most complex IPOs, secondary equity and debt issues, driving communications strategies to support the investment case through every stage of the fundraising process.
We work with clients and fellow advisors to establish a compelling and consistent business narrative; develop and implement a best-practice investor relations program and materials; and create a communications plan to build excitement and interest in the long-term opportunities of the company.
Our teams prepare management for speaking to media, analysts and investors. We work with our clients to anticipate potential criticism from stakeholders and devise effective strategies ahead of time to address any issues that could arise.
It is vital for a company to prepare smartly for activists ahead of time – identifying potential vulnerabilities, getting an early start on corrective actions, taking control of the company narrative and positioning its outlook.
We develop and drive comprehensive communications strategies for companies and boards engaged in threatened and actual conventional proxy battles. Our team is well versed in the latest trends concerning governance issues and best practices in shareholder communications. The foundations of our approach are the development of powerful messages that reflect a client’s corporate strategy and objectives, and communicating them to key players in the financial community – investors, analysts, the financial media and regulators, as well as employees, customers, partners, suppliers and other important audiences.
Restructuring & Bankruptcy
Leading up to and during an in-court or out-of-court restructuring, effectively communicating a company’s strategy for overcoming financial and operational challenges to its key stakeholders is of paramount importance.
We help management teams and boards navigate this critical period by designing comprehensive communications plans that articulate a clear rationale for the restructuring; reinforce a company’s relationships with its key stakeholders; support the continuity of “normal course” operations during the process; and explain the steps a company is taking to position itself for success post-restructuring.
Our team has advised on many of the largest and most complex restructurings in history across a range of industries and jurisdictions, developing strategies and messaging uniquely tailored to internal and external audiences – including media, investors, employees, customers, suppliers, and regulators. Drawing upon our diverse backgrounds in law, finance, and journalism, we work in close collaboration with our clients’ outside legal and financial advisors to ensure that all communications work in lockstep with and support the legal and financial strategies underpinning the restructuring.