May 26th, 2017
Are in-house firms doomed after the Pepsi-Kendall Jenner ad?
by Peter Land
Finsbury’s Peter Land participated in a debate in PRWeek about whether Pepsi's poorly-received advertisement starring reality-show star Kendall Jenner spells doom for in-house agencies. Land makes the case for why this can be a moment for companies to take stock and examine how they can best marry internal and external talent and capabilities.
Read More
All Insights
May 18th, 2017
M&A communications in the age of ETFs
by Catherine Boyle
Communicating with robots might seem more the stuff of Isaac Asimov novels than of market-moving deals. Yet the rise of the exchange traded fund (ETF) has already had a profound impact on how transactions involving publicly-listed companies are planned and communicated, and dealing with them needs to be a cornerstone of any successful M&A communications strategy.
Read More
All Insights
May 11th, 2017
View from Singapore: What the West can learn from this confident trading nation
by Andrew Yeo
In April, Finsbury Chairman Roland Rudd participated in a dialogue about Brexit’s impact on Asia at the Lee Kuan Yew School of Public Policy in Singapore. Following the event, Finsbury’s Andrew Yeo spoke to Professor Tommy Koh, Ambassador-at-Large at the Singapore Ministry of Foreign Affairs and Special Advisor of the Institute of Policy Studies, who moderated the dialogue session.
Read More
All Insights