September 12th, 2017
The Pulse: Who’s to blame for the social media echo chamber?
by Emma Paterson
The next time you log into Facebook, refresh your Twitter feed or search Google News, have a closer look at what appears: chances are you will see content from the same few people or the same publisher day in, day out. That’s because online algorithms are determining what we see, and that’s trapping us in an echo chamber of like-minded opinion and news.
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August 23rd, 2017
The Rundown: Communications can hold the winning formula for unsolicited takeovers
by Dr. Phoebe Kebbel
Despite the best intentions to be a great owner, the board of the target company might take a different view. How do bidders ensure they win the day?
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August 17th, 2017
The Pulse: Companies speak out politically and succeed in a politicized world
by Ned Potter
In 1962 the American economist Milton Friedman famously wrote, “There is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits.” Many large companies followed his lead. If they were ever asked to stake a political stand, there was only one answer: “Our sole priority is serving our customers.”
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August 1st, 2017
The Pulse: Will digital kill the PR star?
by James Thompson
By 2025, companies will need to significantly revamp their strategy to deliver successful communications in an increasingly fragmented media environment.
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