January 30th, 2018
ESG investing takes on new meaning for activist hedge funds and corporate boards
At first blush, activist investors embracing socially responsible investing sounds like an oxymoron. After all, a common perception is that activist investors are solely financial engineers who seek short-term stock market gains by leveraging balance sheets, selling off valuable corporate assets and imprudent cost-cutting of R&D and other long-term value creators. What could be further from short-term financial engineering than socially responsible investing, which typically looks to a much longer-term impact on the company’s financial and commercial performance?
January 23rd, 2018
Facebook’s News Feed overhaul changes the game for communicators
After some intense soul-searching, Mark Zuckerberg recently announced sweeping changes to Facebook’s News Feed to respond to accusations that the company is responsible for the proliferation of misleading news and misinformation for millions of its users.
January 17th, 2018
The bar for social purpose continues to rise in the corporate world
The CEO of the world’s largest asset manager may seem to some to be an odd advocate for the idea that business should play a bigger role in addressing society’s biggest challenges. Yet when BlackRock’s Larry Fink published a letter this week asserting that firms that lack a social purpose “will ultimately lose the license to operate from key stakeholders,” he upended the debate about the role of business in society.
January 4th, 2018
Digital Trends 2018
The digital and social media world was full of surprises in the last year, from the backlash against fake news to Twitter doubling posts to 280 characters. As big as 2017 has been, we expect 2018 to be even bigger. For strategic communications, digital and social are maturing rapidly and we’re seeing really exciting developments and applications. Here are some of the trends our Global Digital Practice think we’ll see next year.