January 17th, 2018
The bar for social purpose continues to rise in the corporate world
The CEO of the world’s largest asset manager may seem to some to be an odd advocate for the idea that business should play a bigger role in addressing society’s biggest challenges. Yet when BlackRock’s Larry Fink published a letter this week asserting that firms that lack a social purpose “will ultimately lose the license to operate from key stakeholders,” he upended the debate about the role of business in society.
January 4th, 2018
Digital Trends 2018
The digital and social media world was full of surprises in the last year, from the backlash against fake news to Twitter doubling posts to 280 characters. As big as 2017 has been, we expect 2018 to be even bigger. For strategic communications, digital and social are maturing rapidly and we’re seeing really exciting developments and applications. Here are some of the trends our Global Digital Practice think we’ll see next year.
December 7th, 2017
Big Picture: Digital shines the IPO spotlight on reputational assets
Executives ignore a company's reputational assets at their peril in IPOs, particularly in the digital era when mistakes can go viral rapidly.
November 13th, 2017
The Pulse: How to be heard in a voice-activated world
The next seismic shift in how we communicate is just around the corner, and every industry will have to evolve to survive it.