June 10, 2015
Peter Land joins Finsbury as Partner to bolster the company’s global corporate communications practice
Former AOL, PepsiCo and Agency Executive Brings Deep Expertise in Multinational Corporate Communications and Strategic Marketing Campaigns
NEW YORK – Finsbury, a global leader in strategic communications and a trusted adviser to many of the world’s most successful companies, announced today that Peter Land, a veteran of AOL and PepsiCo, has joined the company as Partner. Based in New York, Mr. Land brings his experience heading the marketing and communications functions of leading tech, sports and consumer brands to Finsbury’s top-tier global offering.
“Peter will add an important new dimension to the global strategic communications services Finsbury provides our clients,” said Finsbury CEO Michael Gross. “We’re excited to have the opportunity to draw upon the unique set of talents, insights and relationships Peter has developed through his work over the years with major brands and companies across the world.”
Mr. Land joins Finsbury from AOL, where he was responsible for all global internal and external communications. Formerly, as Senior Vice President of Corporate Communications at PepsiCo, Mr. Land directed corporate media, digital operations and consumer relations for the company and led multinational brand initiatives for the beverage division.
Previously, Mr. Land was responsible for all marketing functions at the Breeders’ Cup, the world’s richest annual sporting event. He was also Global Managing Director at Edelman, Director of Marketing Communications for the National Basketball Association and Director of European Promotions for Kraft Foods. Mr. Land is an Adjunct Professor at the NYU Stern School of Business and graduated cum laude from Duke University.
“Finsbury has a stellar global reputation and a deep and diverse base of clients and talent,” said Land. “I’m very pleased to join a firm that truly understands and embraces today’s dynamic communications landscape.”
Finsbury is a global leader in strategic communications and a trusted adviser to many of the world’s most successful companies. The company has managed some of the most complex, high-profile communications challenges and crises of the last three decades, including some of the largest international M&A transactions, IPOs and other capital raisings, proxy fights, corporate restructurings, and public affairs policy campaigns, as well as major litigation and government investigations. With offices in the U.S., Europe, the Middle East and Asia, Finsbury provides expert counsel and support to clients around the world on interactions with the media, financial markets, employees, customers, governments, and other vital stakeholders.