Active in Abu Dhabi, Dubai
Hiba has over 15 years of experience in print, broadcast and online journalism, as well as financial and government communications. Based on that professional experience, she provides clients with unique insights into the economic, social and political landscape of the Arab world. Prior to joining Finsbury, Hiba managed the day-to-day PR activities of Dubai’s largest banking group Emirates NBD (Emirates NBD, Emirates Islamic and Network International). She provided the group’s retail banking, Islamic banking, wealth management, asset management and wholesale banking divisions with strategic insights, solid bilingual content, media training and strengthening the Group’s relationships with target media. She also managed a communications campaign to support Lufthansa’s launch of its first direct flight to Erbil, capital of Iraq’s Kurdistan region, following the 2003 US-led invasion. Before moving to Dubai in 2006, Hiba served in Iraq as a war reporter for Reuters News Agency, as a TV producer for CNN and as a radio producer for the BBC World Service Trust. Hiba holds a Bachelor of Arts degree in English Language from the University of Baghdad.