WHO WE ARE

Finsbury is a global leader in strategic communications. We are trusted advisers to boards, senior executives and legal counsel of many of the world’s most successful companies, institutions and organizations.

Financial agency of the year

As an award-winning consultancy, we have managed some of the most complex communications challenges of the last three decades. We help clients communicate with clarity and impact when it matters most: during times of opportunity, change and crisis. In recognition of this, the Holmes Report named Finsbury the Best Financial Consultancy in the World for 2014 and Financial Agency of the Year in North America in 2015.

A vibrant, diverse workforce is good for business, and as a global, talent-driven organization, our people are our greatest asset. By bringing together experienced, intellectually curious professionals from a range of backgrounds, we offer our clients the best-informed and most creative advice.

The partnership

Finsbury has a strategic partnership with Hering Schuppener. This partnership is one of the very few global platforms for integrated strategic communications advice, providing clients with sophisticated counsel and seamless execution. Both firms have advised their clients on some of their most significant challenges from mergers and acquisitions to leadership transitions, major crises and litigation. Together we have advised on nearly 1,500 transactions with a total value of more than $2 trillion in the last 10 years alone.

Our strategic partnership provides combined global practice groups in Capital Markets, Crisis, Corporate Reputation and Public Affairs to give clients greater cross-market access and the best and most relevant strategic counsel, regardless of geography. Our integrated digital offering underpins all of these practice areas, helping our clients reach audiences by the most effective means available.

Our values

At Finsbury, our firm and our employees abide by the WPP Code of Business Conduct. The work we do for our clients, and with each other, is also guided by our Shared Values. These principles and values underpin our commitment to acting ethically in everything we do and to maintaining the highest standards of quality, professionalism, honesty and integrity.

Excellence

We strive to be the best through strong performance, dedication and the application of our expertise and creativity in support of our clients’ success.

Teamwork

We win as a team, both in our relationship with our clients and with each other. We believe that diversity and collaboration deliver better results.

Courage

Our best work stems from the courage to offer candid, independent counsel to our clients. We lead the way when we act with the freedom of entrepreneurs and take innovative approaches to challenges and opportunities.

Responsibility

We care for our clients, our co-workers and our communities. We are loyal to each other, take ownership for our actions and advice and take care to ensure our employees have an appropriate work-life balance.

Integrity

By acting with integrity, we act on our values. Everything we do is inspired by honesty and respect, openness, trust and fairness.

Our approach

We believe that every communications program should be unique and guided by a clear strategy that helps an organization achieve its business objectives.

At the heart of our approach is our ability to work closely with clients to identify the core issues and influencers, develop compelling messages and help deliver them through the most relevant communications channels. In this way, we consistently succeed in helping clients engage, persuade and mobilize key stakeholders—within and outside their organizations.

We pride ourselves on using research and analysis to shape winning, multichannel strategies. Working as an extension of client teams, we offer informed, frank and objective advice.

Our global footprint and diligent account management mean that we are available 24/7 across Finsbury’s global offices, through our Partnership with Hering Schuppener and in collaboration with WPP network affiliates worldwide.

Partnering with the community

At Finsbury, everything we do is in the spirit of making a positive impact through our work with clients, trusted partners and within the communities of which we are a part. We believe in acting as a socially responsible business, whether through pro bono advice; supporting charities that align with our values; or encouraging our people to get involved with the community.

Behaving in this way enables us to achieve our business goals and enhances our reputation with clients, our people and the wider world. All of our consultants have an opportunity to work for good causes that Finsbury supports or to introduce work that they feel passionately about.

We work with a range of organizations in the community. These include, among others, Dementia Friends, the Garden Bridge Trust, Great Ormond Street Hospital, London’s Air Ambulance and Speakers for Schools in the United Kingdom and the Madison Square Boys and Girls Club, Project Hope, W!se (Working in Support of Education), Union Settlement, New York Hall of Science, and YMCA of Greater New York in the United States as well as 100 Women in Hedge Funds and the Public Relations Consultants Association.